Look over there, it's a brown horse!
No no no. What are you talking about? As I published in 2001, that over there is a four-leg sepia callubuster or FLSC. From now on, you really ought to refer to it that way.
Kurt Vonnegut wrote a really good piece on how to write with style. He advises to "keep it simple" and "sound like yourself." Moreover,
The writing style which is most natural for you is bound to echo the speech you heard when a child.
I think this is why my dissertation writing style offends academics. I grew up in blue collar. I use simple words and vulgar metaphors. I won't talk about FLSC's. I just talk about brown horses.